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Keeping things as real and authentic as possible was my main goal when I founded Biher Athletics. For anyone who reads it, this will be the most intensely personalized message. The "I" in BIHER stands for a semicolon, which is related to awareness of problems with mental health like addiction, depression, and suicide.
Before my preteen years, as early as ten years old, I was diagnosed with anxiety, depression, and Tourette's syndrome. It was then that I began having these suicidal thoughts about ending my life. For years, I struggled back and forth with looking out for myself. It wasn't until a few years later that I developed a big drinking issue. I didn't take care of my life, my body, or my mental health then. I no longer felt like a good friend, a good daughter, or a good person.
I eventually came to the realization that I had to change something because I couldn't continue wasting my life away in this cycle. I found the gym to be an incredible outlet, until it wasn't. I only created a toxic cycle for myself because I despised my body. I became sucked into the massive market for debloating products and hated myself because of how much I compared myself to everyone else. I gave up for the following six months. I turned into my harshest critic.
After changing my mindset from "I'm going to work out because I hate my body and I need to change" to "I'm going to work out because I love my body and I am mentally stronger than I've ever been," I felt better about myself. I vowed and promised myself that I would never again allow myself to compare after that day in August 2022. I started to resemble the person I used to envy. I changed into what I needed to be for myself. I created new, fresh, uplifting things in my life that gave my life, my health, and my body an unwavering amount of confidence and love.
Our brand is not just about selling athletic wear but also about promoting mental health awareness and breaking the stigma surrounding it. We hope to inspire and empower individuals to prioritize their mental health while pursuing their fitness goals. You are desired, needed, and beautiful, and you are loved. I appreciate you giving me a platform to tell my story and for your support. I adore each of you.
XOXO
B

We hope to be as transparent as possible, which is why we wanted to make it our mission to give back to those who struggle with mental health issues. Our company has pledged to donate a portion of its profits to mental health organizations. Our ultimate goal is to raise awareness and promote a positive change in the way mental health is perceived and treated in our society.